We crafted a brand-led eCommerce experience to help Amaiò tell an intimate story of form, function and fashion.
The water-like animation is a gentle nod to the product category of swimwear.
The fluid interactions and smooth parallax transitions offers a refined elegance to the overall experience.
Amaiò enables today’s modern woman to extend her sense of effortless ease. Each garment is entirely functional but designed to be worn beyond the beach or pool. Textiles are sourced from heritage mills in Europe, resulting in ancestral craftsmanship and long lasting quality. We wanted to express this level of care and thoughtfulness unique to the brand.
We set out to create an experience that maintains a lot of the immersive interactions regardless of the device used. Beyond rescaling, we recreated thoughtful adaptations for mobile. Highlights include a mobile specific navigation and filter system, an autoscaling browsing experience, and swipe features to replace clicks.
We wanted to create a memorable product browsing experience. Each product page on Amaiò begins and ends with a full screen lifestyle image — submerging shoppers into the collection. Through scroll, additional product images are shown on and off the model, allowing us to tell an emotionally resonating yet informative story about the garment.
Being a luxury brand, we wanted the size chart to resemble the experience of speaking to a fitting room expert. Instead of displaying a static chart, we ask users questions in exchange for a tailored size suggestion. In every retail experience, small details matter.
We directed and shot lifestyle and product photos to create a consistent brand narrative that showcases the versatility of each swimsuit.