1. Create an imaginative and experiential validation of Rivian and its offerings
2. Build excitement around the ambitions of Rivian and the debut of their Electric Adventure Vehicles
3. Instill confidence in its investors and the media as to why Rivian is the automaker of the future.
4. Drive pre-orders

Harnessing WebGL, we created an interactive tour of Rivian’s technology to showcase how their all-electric vehicles are built and thoughtfully integrated to enable uncompromising exploration.

With interactions designed to meet visitors at their point of consideration, each decisive expression of the R1T and R1S can be easily explored – from the powertrain to air suspension, battery, and dynamic roll control.

Aligning with Rivian’s team on all fronts, we launched product pages designed to encourage discovery, artfully unveiling the specifications of their first fleet of Electric Adventure Vehicles.

By thoughtfully integrating a pre-order system, Rivian was able to capture 1.8 B worth of pre-order deposits, converting fans to owners in a matter of clicks.